Investing like the Galapagos Islands

By Financial Advisor Peter Egolf

When I traveled to the Galapagos, I was astounded by the concept of wild animals approaching me without any fear. Imagine being friends with a Blue Footed Booby. It was downright strange at first and remapped my psychology. All prior data points in the past decades of my life taught me the contrary – wild animals are afraid of humans. While this notion is nearly omnipresent throughout the world, it is not universal. The same idea applies to investing.

Prospective clients often come in with engrained ideas related to their finances that are not universally true.

• Financial advisors are only for the rich. False.
• Financial advisors must be expensive. False.
• Investing must be complicated. False.
• Investments must have high fees. False.
• Investing needs to be active. False.

At One Day In July, we exist to reject these falsehoods. While high-cost and conflicted advice and high-fee actively managed mutual funds are pervasive throughout the world of investing, we are happily implementing low-cost index investing. Evolve your investments.

One Day In July offers low-cost, fiduciary financial advising for all clients. We primarily invest in low-cost, tax-efficient ETF index investments. The evidence supports indexing, and like the Galapagos, we remain a prime example of evolution in investing.