"The purpose of education is to use facts to challenge beliefs." ~Jon Stewart

From our founder, Dan Cunningham:

I have known for a long time what is going on under the hood in the financial industry. The solution seems obvious, but almost no one was taking the correct route. Here is how I arrived here.

John Bogle

In college, I likely studied in the same library where John Bogle, a half century before me, worked on his senior thesis that invented the index fund. He proceeded to give up enormous personal wealth by founding low-fee Vanguard, which opened for business 49 days before I was born. His adherence to his principles is a point of light in the financial world.


Amazing things can happen when prices go down by an order of magnitude. Craigslist, and many Internet companies, have demonstrated the explosion of good effects that result when someone comes along and says "I can charge a tenth of what everyone else charges." I'm fascinated by this practice and few things make me happier than cutting prices for customers.

"There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second." ~ Jeff Bezos, on Amazon.
I am copying this approach with One Day In July.

Appropriate Technology

In economic development, there is an ideology known as "appropriate technology," which means that the cheapest tool that still gets the job done is the best one. Appropriate technologies are small-scale, labor-intensive, efficient, and locally-controlled, and do nothing more than meet people's needs. The more experience I gather, the more I believe in the power of this simple concept.

My wife's Vermont medical practice was founded on the premise that patients want their doctor-patient relationship restored. It is a simple idea in a health care industry overloading with complexity. And it has worked extremely well.

Mastering a simple approach, and discarding 99% of what the financial industry has created, is the intention of One Day In July.

And something good to keep in mind:

"At the end of the game, the king and the pawn go back in the same box."
Dan Cunningham, Founder